Goals and Content

Introduction

The MSc in Corporate Communication is offered jointly by the Faculties of Communication Sciences and of Economics of the Università della Svizzera italiana, USI, situated in Lugano – Switzerland.

Accounting

First Semester

The course develops around three main topics: Financial accounting and financial statements; Financial statements analysis; Performance management.

Corporate Strategy

First Semester

This course focuses on business strategy, examining issues central to long and short-term competitive position. We will explore a variety of conceptual frameworks and models to analyse and gain insight into how to achieve or sustain competitive advantage. This journey...

Essentials of Finance

First Semester

At the end of this course, students should: Be able to interpret a company’s financial statements, at least in broad terms; Understand where the company’s value comes from; Understand the principles for determining the value of shares and other financial...

Organizational Behavior

First Semester

Organizational behavior is a course in applied behavioral science which brings insights from economics, psychology, and sociology to bear on a variety of issues that are central to our capacity to understand and manage business companies and other complex...

Principles of Economics

First Semester

The course presents the main concepts of Economics, at an introductory level. It covers both Microeconomics and Macroeconomics issues, related to the economic method, demand and supply, elasticities and their applications, national income, inflation, money, growth,...

Strategic Marketing

First Semester

Strategic Marketing seeks to build a strategic framework of integrating business objectives, strategies, positioning and activities necessary for effective marketing implementation. The marketplace is in a constant state of change and it is critical that marketers...

Corporate Identity and Image

Second Semester

The identity of a firm can be considered as important a resource as its financial, human or technological resources. In fact today organizations often offer the same products and services and often even communicate in the same way. Therefore, what the organization is...

Integrated Marketing Communication

Second Semester

The communication environment has become characterised by an explosion in alternative media and other technology-based channels and techniques for targeting consumers. Firms have experienced increasing scepticism regarding the effectiveness of traditional mass media...

Investor Relations

Second Semester

The purpose of this course is to help students understand how and why investor relations are an important part of the corporate communication mix. The course discusses the current capital marketplace; the main theories and concepts of investor relations; as well as...

Issues and Crisis Management

Second Semester

Companies and institutions today need to take into account an increasing number of publics ready to take action on issues that concern them, and for which they hold these organizations responsible. The increasing complexity of social, economic and technological...

Sponsoring and Partnership Management

Second Semester

The lecture for Master students shall cover different approaches to the planning, negotiation, implementation and control of different sponsorship and partnership forms and strategies in the sports, entertainment, cultural and media field. Other areas are not a...

Organizational Communication

Third Semester

“2015 will see the beginning of the end of Internal Comms. And that’s a good thing. (…) We’ve got distracted by being a ‘function’. Organisations have been busy building silos for far too long, losing sight of the real value we can...

Communication Law

Third Semester

The press and broadcasting law module will deal with freedom of the press, pluralism and media concentration, rights and obligations of journalists, editorial secrecy, interviews, and the status of broadcasting. The protection of privacy and reputation module will...

Public Affairs

Third Semester

The course focuses on the practice of “Public Affairs”. Discussing different public affairs approaches, we examine to what extent corporate interest and individuals can influence the political processes and particularly changes in legislation. In the...

Data Analysis

Third Semester

The goal of the course is to make students familiar with statistical data analysis – the art of examining, summarising and drawing conclusions from data. This includes the organisation of a coherent database and its use to produce statistical summaries and...

Corporate Communication Research Methods

Third Semester

The profession of corporate communication is increasingly data driven (e.g. big data), however the methodologies with which this data is collected and analysed remain often inexplicit and data is taken rather non-critically as a fact. This course provides the...