The identity of a firm can be considered as important a resource as its financial, human or technological resources. In fact today organizations often offer the same products and services and often even communicate in the same way. Therefore, what the organization is...
The communication environment has become characterised by an explosion in alternative media and other technology-based channels and techniques for targeting consumers. Firms have experienced increasing scepticism regarding the effectiveness of traditional mass media...
The purpose of this course is to help students understand how and why investor relations are an important part of the corporate communication mix. The course discusses the current capital marketplace; the main theories and concepts of investor relations; as well as...
Companies and institutions today need to take into account an increasing number of publics ready to take action on issues that concern them, and for which they hold these organizations responsible. The increasing complexity of social, economic and technological...
The lecture for Master students shall cover different approaches to the planning, negotiation, implementation and control of different sponsorship and partnership forms and strategies in the sports, entertainment, cultural and media field. Other areas are not a...
